Full length :90 vs. animatic
Winner of the Game Market Summit for “Outstanding Promotional Trailer”, this launch trailer for E3 kept the continuous dance party rocking for the whole year. Inspired by user generated content and “lip dub” youtube videos, we enhanced the charm of Just Dance branding by moving continuously from room to room and parties.
This was a blast to shoot, and Kenji our steadicam operator did some incredibly fast and gorgeous moves. It was a fun riddle to connect all the scenes with console requirements, youtube celebrities, and differing choreographies. Flo Rida even nailed his scene on the first take! And in the above animatic, you can see how accurate our footage from the tech scout matched the final.
Produced as Creative Director at Buster.
Director: Joel Lava
Cinematographer: Damian Acevedo
Line Producer: Joanna Shaw
Fist AD: Mariano Andre
Art Director: Tally Floyd
Choreographer: Erica Duff