In collaboration with agency Walton Isaacson, we shot a series of emotional portraits of women, seeking to increase awareness of breakthroughs preventing the passage of HIV from mother to child. We brought in a bodypainting specialist to write messages on the bellies of various pregnant women, with a handwriting style that was natural and organic.

Narrated by Alicia Keyes, used a storyline of hope mixed with fear that is universal in all pregnancies.

Produced as Creative Director at The Famous Group.

Agency: Walton Isaacson
Agency CD: Ed Han
Copywriter: Chase Conerly
Producer: Sharon Jones

Director: Joel Lava
Executive Producer: David Kwan
Line Producer: Dawn Hoffman
Cinematographer: Connor O’Brien
Editor: Matthew Coddaire
Art Director: Hemu Karadkar