LEXUS – DEFY CONVENTIONcdmuench
These 3 spots were created in-house, from concepting to composite. We worked in close collaboration with Walton Isaacson — developing the storylines, looks, and styles. Editorial was important for animatics and final finesse, and rendering was done both in and out of house.
Completed as Creative Director at The Famous Group. Scroll to very bottom for full credits list.
Here’s some of the amazing concept art (I didn’t draw it, I just love it)
Executive Creative Director: Greg Harvey
Creative Director: Joel Lava
Executive Producer: Andrew Isaacson
Senior Producer: Michael Steinmann
Live Action Producers
Editors: Joel Marcus, Josh Sneider
Texturing & Lighting: Giant Steps, Dan Abrams
Production Assistant: Kelly Keleman